Nike
Women’s 15K

In-House Services

Concept Development
Graphic Design & 3D Modeling
Pop Up & Experiential Concept Development
Project Management

Project Deliverables

Window Displays
C-Print & Large Format Graphics
Experiential
POP displays

Turning Toronto iconography into dynamic branded environments.

We created digital and physical versions of iconic Toronto landmarks to connect to the women’s running community, to highlight a brand-new Nike product line, and to promote the Nike Women’s 15k, an international running event.

Dynamic branded environments for the Nike Women’s 15k – Central Station

Making interactive visual merchandising magic.

Our team started by designing and building 12, 390 separate pieces of custom propping (Streetcars! Skydomes! CN Towers! And more!) to build real-life landscapes at the Nike Store at Toronto’s Eaton Centre, Running Room Liberty Village, Sport Chek Maple Leaf Square, and Sporting Life Toronto. We did the same at the Hudson’s Bay flagship windows, but added a razor-thin video wall with custom 3d animation to create a uniquely-immersive experience.

More than just stunning window displays…

To support the Nike Women’s 15k race, Nike produced a limited-edition collection of gear. So, we had to bring the world of our window displays in store, to do double duty as retail visual merchandising. We created in-store tables, apparel displays, and custom-printed wall vinyls in the same style as our lovely landscapes, as well as creating a complete shop-in-shop design to turn the former Burberry store at Hudson’s Bay into a pop-up Nike 15k store.