Hudson’s Bay
Christmas Windows

In-House Services

Concept Development
Graphic Design & 3D Modeling
Fabrication
Digital Prototyping

Project Deliverables

Window Displays
Custom Fabrication & Lighting
Acrylic Displays and Fixtures
Wooden Displays and Fixtures

Creating Canada’s favourite festive window displays.

The Hudson’s Bay holiday windows are a beloved tradition, and we were honoured to be asked to bring them to dazzling, sparkling life. Our client, Hudson’s Bay, came to us with an idea: this year, the iconic holiday windows would be a children’s storybook, taking people on a journey through wintry wonderlands, Santa’s workshop, Toronto and New York — with a quick stop at the Holiday circus! We knew snow globes would be the perfect recurring motif, being festive and customizable, so we went to work building these magical moments.

Hudson’s Bay Iconic Christmas Window Display Designs - Central Station

Storybook-inspired Christmas window displays for Toronto and New York.

Our window display designers started with a series of digital illustrations for each window, each one featuring a magical land, and laying out the animals, props, and scenes. Once the illustrated scenes began to take shape, we nailed down the details before sending them to a traditional artist to recreate them in pencil and colour, really giving the finished product a storybook feel. Finally, everything went to our animatronic partners to begin the build and add subtle motion to bring these scenes to dazzling, colourful life in a 3d window display.

We knew these would appear at Toronto’s flagship Hudson’s Bay store, as well as at Lord + Taylor in New York City, so we tailored each city scene appropriately. Torontonians would see a snow globe surrounded by the CN tower and our famous streetcars, while New Yorkers would be treated to the New York skyline and their beloved yellow cabs. Once the animatronics were built, it was time for our final touches — we created custom vinyl wraps for each window to add dimension to every scene, as well as working with a partner to install custom digital projections in each window to give the scene more movement and depth. It really was the most wonderful time of the year!