CENTRAL TO THE IDEA
To celebrate the recent success of the team, the Toronto Blue Jays were looking to refresh their Rogers Centre retail store and inspire players as they arrived home for the upcoming season.

 

CENTRAL TO THE SUCCESS
Custom wall murals and signage were created to define key areas within the Blue Jays Shop, and a dated window display was reimagined and then brought to life, with longevity and visual merchandising in mind.

Additionally, stunning murals that featured the team’s championship roster were strategically placed within the player’s area at Rogers Centre, to inspire and motivate the team for the upcoming season.