CENTRAL TO THE IDEA
Working with a well-established corporate brand, Italpasta, to re-invent their Nonna Nicolette Artisanal line of pasta products.

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CENTRAL TO THE SUCCESS
Starting with the logo, we re-illustrated Nonna Nicolette from scratch and chose a palette that better represented the brand’s uniqueness. Since this product was initially created as an authentic Italian pasta from artisan pasta makers, we developed a look and design hierarchy that complemented Nonna’s story and legacy.